Paul Smith launched his first self-titled women’s perfume and men’s cologne, Paul Smith, in 2000. Other popular Paul Smith perfumes include Paul Smith Rose in 2007 and Paul Smith Floral in 2005 as well as Paul Smith Extreme perfume and cologne in 2003. The Paul Smith fragrance range is building upon the core values of the brand, quintessentially British, wit and humour, and it is the latest addition to his already impressive timeline of successes.
A quintessentially British brand with wit and humour at its heart, Paul Smith has organically established itself as a cornerstone of men’s fashion. Having had ambitions of becoming a professional racing cyclist - bicycles feature prominently throughout his menswear and childrens wear collections - an accident shelved the designer’s cycling dreams, and a new career was realised: in 1970, he opened a boutique in Nottingham with his girlfriend - now wife - Pauline Denyer, and started taking tailoring classes, launching his first eponymous menswear collection in 1976. The offering includes superior tailoring, whimsical printed T-shirts and essential wardrobe staples across the mainline and diffusion lines PS by Paul Smith and Paul Smith London, to name but two.TMC Nordic represents Paul Smith in Denmark.