Van Cleef & Arpels is a French fine jewelry, watch and luxury perfume company founded in 1906 by Alfred Van Cleef, Charles and Julien Arpels. The company made their first fragrance in 1976, entitled First, where only the finest and purest ingredients were used by the most talented of perfumers to create a true masterpiece. The popularity of First inspired a number of other renowned women’s perfumes and popular men’s colognes. TMC Nordic represents Van Cleef & Arpels in Denmark.